Creating iOS apps begins with clarity about the target users, the core function of the app, and the scenario to address in the initial release. A thorough discovery phase defines the MVP scope, selects an appropriate architecture, and avoids features that look impressive on paper but don't enhance actual usage.

After the foundation is in place, emphasis moves to the UI behavior, performance, and stability across different iPhone models and iOS versions. Uniform navigation patterns, careful state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable growth after the App Store launch.